A number of e-retailer
customers have blogs which are running on site independent of their main
site. The benefit of the SEO enrichment
is not shared with their main e-retailer site.
Following numerous requests Kudos have now completed the task of
embedding a blog facility into e-retailer.
We have based this on the open source "BlogEngine” – see http://www.dotnetblogengine.net/.
Businesses who regularly blog get 55% more website visitors than those who don’t blog!
Regular blogging will improve your SEO ranking by providing
fresh and relevant material for google which will help your rankings and attract
more visitors to your site. Search engines love fresh, unique content. That’s why you must keep a
steady blog filled with new information every week. Those search engines
customers use to find companies just like yours will pull the freshest and most
relevant content whenever a search is performed
blogs are shared and consequently clicked on, they move up in the search
rankings. If you’re providing quality content, your readers will want others to
know. Of course, the only way to make sure your blogs contribute to your
website’s popularity is to create unique content, provide answers for visitors,
and then share your blogs wherever you can.
Google also returns social media search results. If you
connect your blog to your Facebook, Twitter, and other social media accounts,
you give search engines one more thing to find when people look for your
company. As long as you use search terms in your titles and meta descriptions,
you’ll boost your SEO through social media listings, too.
Perhaps the most important reason of all to blog is the fact that
each post counts as a new page on your website. Google really does like fresh
content and will reward those who share frequently. The reason for this is the indexed pages. For
Google to index those pages, you need to include at least 300 quality words.
That means re-blogging, short blogs, and duplicating content won’t help your
many articles available on the web about good blog construction/practices and
we suggest that you read some of these to get an appreciation of why you are
writing a blog and the theory behind a well constructed blog. By consistently writing content that is helpful
and relevant to readers helps to earn trust and further converts blog readers
into customers. The blogs shouldn’t particularly focus on brands but rather on
solutions to customers problems or challenges.
People want to engage in content that’s useful and purposeful.
effective a blog should contain more than 300 words and typically not exceed
700 words. The use of headings within
the blog is recommended to aid the viewer and the google bot.